Vol. 4 No. 06 (2024): Oct-Nov 2024

Articles

• Strategy to Conquer the Market through Marketing Research on Environmentally Friendly Products in the Hospitality Sector

  Silvia Ekasari, Tengku Kespandiar, Dian Meliantari, Dicky Jhon Anderson Butarbutar, Yusnaena

  1-8

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• When UBUNTU Becomes the Parameter of Tourism Sustainability

  Dr. Sudatta Banerjee, Dr. Debdip Khan

  9-20

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• The Influence of Instagram Reels on Content Consumption Trends among Gen Z

  Gargi Doloi

  21-31

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• The Contribution of Quality of Work Life to Employee Job Satisfaction in Travel and Tourism Industry: A Theoretical Construct

  Dr. Abdulmalik M. Alhussami

  32-41

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• Impact of Green Certification on Customer Satisfaction, Mediated by Perceived Hotel Quality

  Alhassan Fatawu, Lydia Adama, Stanley Cowther

  42-51

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