https://hmjournals.com/ijaap/index.php/JSRTH <p>The <strong>Journal of Social Responsibility,Tourism and Hospitality(JSRTH)</strong> having <strong>ISSN 2799-1016 </strong>is a double-blind, peer-reviewed, open access journal that provides publication of articles in all areas of Social Science, Tourism and Hospitality, and related disciplines. The objective of this journal is to provide a veritable platform for scientists and researchers all over the world to promote, share, and discuss a variety of innovative ideas and developments in all aspects of <strong>Social Science, Tourism and Hospitality.</strong></p> HM Journals en-US Journal of Social Responsibility,Tourism and Hospitality 2799-1016 https://hmjournals.com/ijaap/index.php/JSRTH/article/view/5415 <p>Virtual Tourism is Rapidly Expanding worldwide and serves as a practical support for traditional tourism by enhancing tourist experiences. In major cities, virtual tourism is widely utilized to advance smart tourism and promote night tourism activities. In Vietnam, Ho Chi Minh City has taken initial steps in this domain, incorporating virtual tourism applications to cater to both domestic and international tourists. However, its development remains limited when compared to other relevant urban destinations. This paper utilizes the Technology-Organization-Environment (TOE) framework to evaluate the current state of virtual tourism development in Ho Chi Minh City and its future potential. The research results indicate that tourism businesses that participated in the poll acknowledged that technological advancement is available, but they are not financially or human resource prepared, despite the fact that leaders favor the growth of virtual tourism. Furthermore, the business environment does not support the growth of virtual tourism effectively. Based on the results, several recommendations are proposed to better exploit virtual tourism, positioning Ho Chi Minh City as a key hub for smart tourism in Vietnam.</p> Tran Tuyen Copyright (c) 2025 Authors https://creativecommons.org/licenses/by/4.0/ 2025-03-27 2025-03-27 5 1 1 11 10.55529/jsrth.51.1.11