Tourism, the Metaverse, Artificial Intelligence, and Travel: Striking a Balance between Innovation and Concerns

Abstract

Tourism, the metaverse, AI, and travel have ushered in a new era of exploration. This qualitative study examines how these four concepts affect tourism's future. First, the study addresses the metaverse, a virtual world where people interact with each other and their surroundings via immersive technologies. Travelers can now experience destinations in new and fascinating ways without traveling thanks to the metaverse. Tourism is also changing due to AI. Artifical intelligence technology can make vacation planning easier and more pleasurable by providing individualized recommendations based on massive data sets. AI-powered chatbots can answer questions and resolve difficulties in real time. The research also investigates how AI is developing virtual tour guides who can give guests a customised tour of a destination. These virtual advisors may tailor the experience to each traveller’s interests, preferences, and physical ability. These innovations will affect the tourism business overall, the article concludes. Despite their benefits, these improvements raise concerns about employment loss and local economies. Finally, the study discusses how to employ these new technologies to help tourists and locals. Tourism, the metaverse, AI, and travel are extensively studied in this paper. It discusses tourism sector innovation and expansion opportunities and metaverse technology's effects on travel.