The Impact of Political Polarization on Corporate Decision-Making

https://doi.org/10.55529/jpps.34.21.26

Authors

  • Ayush Kumar Ojha SSSUTMS, B. Tech in Artificial Intelligence and Data Science Branch, Indore, India.

Keywords:

Political Polarization, Corporate Decision-Making, Leadership Teams, Consumer Behavior, Brand Loyalty.

Abstract

This paper examines the impact of rising political polarization on corporate decision-making. It explores how a more politically divided landscape influences corporate strategies in areas such as marketing, hiring, and public stances on social issues. The paper investigates the potential consequences of political alignment within leadership teams, including its effect on innovation, risk management, and employee morale. Additionally, it analyzes how consumer behavior is shaped by political views, and how corporations navigate the potential for boycotts and brand loyalty based on political stances. The research aims to provide a comprehensive understanding of the complex interplay between political polarization and corporate decision-making, highlighting both the challenges and potential opportunities that arise in this increasingly divided environment.

Published

2023-07-20

How to Cite

Ayush Kumar Ojha. (2023). The Impact of Political Polarization on Corporate Decision-Making. Journal of Psychology and Political Science , 3(04), 21–26. https://doi.org/10.55529/jpps.34.21.26