1.
Ms. Sraddhaa Mishra, Dr. Rubaid Ashfaq. Influencer Impact: Examining the Effect of Influencers on Consumer Behaviour and Purchase Decisions. JPOME [Internet]. 2023 Aug. 1 [cited 2025 Jul. 7];3(05):1-18. Available from: https://hmjournals.com/journal/index.php/JPOME/article/view/2470