MUHAMMAD ZAHIJ IQBAL; MINAL ZAFAR; MUHAMMAD HAMZA KHAN. Business analytics in managerial decision-making in emerging economies: evidence from pakistan. Journal of Production, Operations Management and Economics, [S. l.], v. 6, n. 1, p. 35–46, 2026. DOI: 10.55529/jpome.61.35.46. Disponível em: https://hmjournals.com/journal/index.php/JPOME/article/view/6332. Acesso em: 18 jun. 2026.