MAHMOUD AL. HOMSSI; ALAAELDIN ABASS ALI; KAWTHAR HUSSAM HASHOUSH. The Impact of Cause-Related Marketing on Brand Image, Perceived Quality, Brand Awareness, and Purchase Intention: The Moderate Role of Customers Skepticism. Journal of Production, Operations Management and Economics, [S. l.], v. 3, n. 01, p. 44–55, 2023. DOI: 10.55529/jpome.31.44.55. Disponível em: https://hmjournals.com/journal/index.php/JPOME/article/view/1477. Acesso em: 7 jul. 2025.