Perception of Women Entrepreneurs about the Usefulness of Various Television Shows: A Case Study on Media for Motivation

Abstract

Quality media has the potential to have a profound effect on everyone’s mind, including women entrepreneurs. Her IQ is shaped in many ways: by genes, environment, upbringing, unities for formal and informal education, and culture. For decades, there have been many motivating and learning TV shows; however, some shows still have no effect or adverse effects irrespective of age group. Hence researchers have devised several exciting methods to disentangle TV's effects keeping good programs. This article aims to assess the perception of women entrepreneurs about the 6 significant types of TV latest shows starting from 0-2 ratings (low, medium, and high quality). Jamovi software, the 2.3.21 version, was applied for statistical analysis. The study found the Cronbach alpha 0.65, which is good enough to justify the reliability and scale reliability with a mean value of 1.32 and a standard definition of 0.409. Six Items-rest correlation, Correlation Heatmap, and Binomial Test (95% Confidence Interval) of all six items as top media category used for perception analysis. The study concluded that even in the world of entrepreneurship and big business, women now have just as much of a chance as males. They organize and participate in stimulating, upbeat, and inspiring endeavors during their free time via online platforms and mainstream media. As per this study, the women urban population primarily watches shows that entertain their minds or link with other attractive aspects. However, they also worry about their well-being and the well-being of their husbands and offspring, which means that business, education, sports, and health are high priorities.