Navigating the Global Marketplace: the Linguistic Landscape of E-Commerce

Abstract

This article delves into the intricate relationship between language choices on ecommerce websites and their impact on user experience, trust-building, and market penetration across diverse linguistic and cultural contexts. Through a comprehensive analysis of website language strategies, the article aims to uncover the nuances that contribute to the success of e-commerce platforms in global markets. By investigating real-world examples and employing theoretical frameworks, it seeks to provide insights into how linguistic considerations can be leveraged as a strategic tool for navigating the complexities of the global e-commerce landscape.