MS. SRISHTI SHARMA; DR RUBAID ASHFAQ. Targeting the Digital Consumer: A Study of the Role of Social Media in Modern Advertising. Journal of Humanities,Music and Dance, [S. l.], v. 3, n. 04, p. 22–35, 2023. DOI: 10.55529/jhmd.34.22.35. Disponível em: https://hmjournals.com/journal/index.php/JHMD/article/view/2291. Acesso em: 7 jul. 2025.