Evaluating the effectiveness of public medicine use education campaigns on knowledge and practice behaviors: a statistical analysis

Abstract

Article History: Received: 05 August 2025 Revised: 13 October 2025 Accepted: 20 October 2025 Published: 04 January 2026 Background: Public education campaigns represent a key strategy in promoting health literacy and responsible medicine use. However, evidence on their effectiveness in improving both knowledge and self-reported health practices among general populations remains limited, particularly in community-level settings.

Objective: To evaluate the effectiveness of a public education campaign on medicine use by measuring changes in Knowledge-Practice Scores among participants before and after the intervention.

Methods: A comparative pre- and post-campaign study design was employed. Participants were assessed at two time points corresponding to pre-campaign and post-campaign groups. One-Way ANOVA and descriptive statistics were applied to evaluate between-group differences in Knowledge-Practice Scores. Demographic patterns across participant subgroups were also examined.

Results: Post-campaign participants demonstrated a statistically significant increase in Knowledge-Practice Scores compared to the pre-campaign group (p < .001), indicating measurable improvement in both public knowledge and self-reported responsible practices related to medicine use. Descriptive analysis further revealed notable demographic variation in participant data, suggesting differential engagement or baseline characteristics across subpopulations.

Conclusions: A targeted public education campaign on medicine use produced significant gains in knowledge and responsible health practices among the general population. Health communication strategies delivered at the community level can meaningfully advance health literacy outcomes. Findings support the scaling up of such initiatives and highlight the potential value of tailoring future campaigns to specific demographic subgroups to maximize impact.