Dr. Lokesh G R, Harish K S and Dr. Geethanjali G (2023) “A Study on Benefits, Challenges and Factors Impressing Customer Relationship Management (CRM) W.R.T. Private Commercial Banks at Bengaluru”, Journal of Corporate Finance Management and Banking System , 3(03), pp. 1–13. doi: 10.55529/jcfmbs.33.1.13.