DR. LOKESH G R; HARISH K S; DR. GEETHANJALI G. A Study on Benefits, Challenges and Factors Impressing Customer Relationship Management (CRM) W.R.T. Private Commercial Banks at Bengaluru. Journal of Corporate Finance Management and Banking System , [S. l.], v. 3, n. 03, p. 1–13, 2023. DOI: 10.55529/jcfmbs.33.1.13. Disponível em: https://hmjournals.com/journal/index.php/JCFMBS/article/view/1714. Acesso em: 23 feb. 2025.