Dr. Lokesh G R et al. 2023. A Study on Benefits, Challenges and Factors Impressing Customer Relationship Management (CRM) W.R.T. Private Commercial Banks at Bengaluru. Journal of Corporate Finance Management and Banking System . 3, 03 (Apr. 2023), 1–13. DOI:https://doi.org/10.55529/jcfmbs.33.1.13.