Restraining Effects of Mobile Wallet Payment Adoption: Coimbatore City

Dr. Gayathiry D; Dr. Poorna K

doi:10.55529/jcfmbs11.42.48

Authors

Dr. Gayathiry D 1Assistant Professor, Department of Commerce CA, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamilnadu.
Dr. Poorna K Assistant Professor, Department of commerce PSG College of Arts & Science, Coimbatore, Tamilnadu

Keywords:

Digital Payment, Kruskal Wallis Test, One-Way Anova and Factors Analysis.

Abstract

Digital India is the flagship strategy of the Government of India. This proposal was initiated on 1st July 2015 by Prime Minister Mr.Narendra Modi, with an idea to transform India into a digitally authorized society and knowledge economy. Internet has wrapped up everyone's imagination and still continues to go forward in India. There is a stable desire to keep tempo with internet trends. Further, there has been a rise in adoption of new technologies, embarrassment of digital street like M-Wallets etc., On 8thNovember 2017, the Government of India announced the demonetization of Rs. 500 and Rs. 1000 notes, to control black money, corruption and terrorism. During 2015-16 to 2021-22, usage of smartphones and mobile internet access will lead to growth of e-commerce sector together with increasing disposable of incomes. The study is based on 370 valid responses received through a structured questionnaire. Data collected was analyzed by using statistical tools like Kruskal Wallis Test, One-Way Anova and Factors Analysis . Demonetization drive of government of India has contributed immensely towards awareness, usage and acceptance of online payment.