DR. TEJASHWINI K C. Impact of Celebrity Endorsements on Consumer Buying Decisions – A Conceptual Framework. Journal of Production, Operations Management and Economics, [S. l.], v. 4, n. 6, p. 45–52, 2024. DOI: 10.55529/jpome.46.45.52. Disponível em: https://hmjournals.com/ijaap/index.php/JPOME/article/view/4945. Acesso em: 5 jul. 2025.