Compartive Study Of Promotional Strategies Adopted By Automobile Retailers In Chennai

Authors

  • P.Leo Dominic Research Scholar, Department of Management Studies, Bharath Institute of Higher Education & Research, Chennai
  • Dr.S.Praveen Kumar Professor& Dean, School of Commerce & Management, Bharath Institute of Higher Education & Research, Chennai

DOI:

https://doi.org/10.55529/jeet22.1.8

Abstract

The main purpose of the study is to understand and identify the different types of promotional strategies adopted by two-wheeler and four wheeler showrooms in chennai.

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Published

2022-02-02

How to Cite

P.Leo Dominic, & Dr.S.Praveen Kumar. (2022). Compartive Study Of Promotional Strategies Adopted By Automobile Retailers In Chennai. Journal of Energy Engineering and Thermodynamics, 2(02), 1–8. https://doi.org/10.55529/jeet22.1.8

Issue

Vol. 2 No. 02 (2022): Feb-Mar 2022

Section

Articles

License

Copyright (c) 2022 Authors

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.